SaadBayahia.

PRODUCT OWNER & DIGITAL BUILDER

Saad Bayahia
SAAD BAYAHIAPARIS, FR

I connect business needs, product thinking and technology to build useful digital experiences.

Paris, France · Open to new opportunities
Scroll to explore

My toolkit, in motionShopify · n8n · HubSpot · GitHub · Mirakl · Erplain · Pennylane · Gemini · Stripe · Cloudflare · Google Ads · Meta Ads · Semrush · Trello · Microsoft Office · Python · MySQL · Brevo · JavaScript · Apify · Power BI · Amazon · eBay · WordPress · Vercel · Render · WooCommerce · TypeScript · PostgreSQL

About me

Product Owner based in Paris. Six years in quality and process management, across automotive, QHSE and software QA, complement my B2B business-engineering background. B2B prospecting, complex sales and negotiation shape my understanding of customer needs; risk analysis and continuous improvement guide the delivery of useful, reliable solutions.

20+e-commerce stores6 yearsquality & continuous improvementKEDGEMSc Business Engineering

SELECTED PROJECTS

From problem to product.

Three different worlds. One approach: understand, build and improve.

Explore all 11 projects

PRODUCT / COMMERCE / ENGINEERING

Projects

Product thinking. Engineering depth. Real-world impact.

Choose a project

SHOPIFY PLUS / B2B / AUTOMATION

FFA

Fédération Française de l’Apéritif

B2B e-commerce Project Lead / Product Manager at FFA, during a KEDGE work-study placement (2025–2026). Rebuild the storefront and connect orders, stock, shipping and invoicing.

FFA sells French apéritif products and gift boxes to consumers and businesses. Work-study placement alongside KEDGE, 2025–2026.

5connected marketplaces
367SKUs synchronised
1order-to-invoice workflow
Live project
Project details

The problem

An ageing WordPress storefront and fragmented operations: orders copied between systems, shipping labels created manually and invoices entered one by one.

My role

Product discovery, roadmap ownership and prioritisation; aligning engineering, operations and marketplace stakeholders from specification to release.

The delivery

A Shopify Plus B2B/B2C rebuild with Erplain inventory sync, Mirakl integrations and an n8n workflow connecting orders, shipping and invoicing. URL redirects and canonical mappings were preserved through the migration.

Sidely CRM is also part of the sales toolkit used at FFA.

Result

Delivery scope, 2025–2026: WordPress replaced by Shopify Plus; 367 SKUs, five marketplace channels and one connected order/shipping/invoice workflow.

Reported results: −40% administrative workload and zero manual entries in the core workflow. Reference period, baseline and measurement method remain to be documented.

FFA / COMMERCE SYSTEM
Illustrated FFA order architecture · not an application screenshot.
Visit ffaperitif.com

Platform capabilities

Wholesale & subscriptions

Company accounts, customer-specific prices, draft orders and deferred payment terms. Real-time stock mapping across 367 SKUs, with recurring orders and seasonal bundles.

Five connected marketplaces

AstoreShop (Accor), Nature & Découvertes, Veepee, Ankorstore and Kviste: catalogue onboarding, product taxonomy, variant mapping, pricing rules and channel-specific quality checks.

Customer support & acquisition

An adapted open-source AI chatbot uses a knowledge base built from customer questions and routes conversations by intent and urgency. Kwanko adds affiliate tracking, commission structures and publisher activation.

Delivery, measurement & security

A Google Maps / Places relay-point selector connects checkout choices to Colissimo labels. Server-side analytics tagging, field-level API mapping and payload validation support reliable downstream workflows.

Problem
Connect the storefront, orders and B2B operations.
Role
B2B e-commerce Project Lead / Product Manager, work-study.
Delivery
Shopify Plus, ERP and order-flow automation.
Result / status
5 marketplaces · 367 synchronised SKUs · 2025–2026.
  • n8n
  • HubSpot
  • Project management
  • Workflows
  • PDCA
Product captures · select to enlarge1 / 9

Some sensitive information is masked in the captures.

FFA — Shopify storefront & AI assistant
Shopify storefront & AI assistant

B2B / SAAS / TYPESCRIPT

LeadHunt

A B2B prospecting platform you can pilot through a conversation with its Gemini-powered copilot: research accounts, prepare outreach and coordinate specialised agents.

Product tour · 7 viewsLive project
Project details

Run prospecting through a conversation

Describe your goal to the copilot in natural language. It uses page context to guide prospect research, qualify records, prepare campaigns and coordinate specialised agents. Proposed data changes are presented before application. The conversational intelligence uses the Google Gemini API.

The problem

Scattered prospect data, repetitive qualification and disconnected outreach make B2B prospecting slow and inconsistent.

My role

Product ownership and implementation: frame multi-client prospecting needs, prioritise the research-to-outreach workflow and define acceptance criteria for sources, contact review and explicit sending actions.

The delivery

Public-source company discovery, traceable enrichment and contact verification, a Kanban pipeline and outbound sequences. Built with Next.js, TypeScript and PostgreSQL, with an Expo mobile app and Chrome extension.

Visit LeadHunt

Result

A live B2B prospecting application with conversational control, specialised agents and a Chrome capture extension.

Earlier acquisition & CRM workflow

The earlier workflow described on my portfolio connected public company sources, Apollo and LinkedIn research to n8n, Brevo sequences and HubSpot. The current SaaS extends this into organisation-based prospecting, contact verification and outbound tools.

From research to outreach

  • A free-first discovery waterfall starts with SIRENE and public sources, then uses configured enrichment providers. Contacts keep their source and verification status.
  • Organisation-based workspaces separate prospect data, provider credentials and quotas. Campaigns, a Kanban pipeline and outbound sequences share the same prospect records.
  • The product combines a contextual AI copilot, email checks, Resend/SMTP sending and progressive mailbox warmup, alongside an Expo client and Chrome extension.

Contact discovery

  • Hunter.io — Email enrichment
  • Apollo — Company & contacts
  • LinkedIn — Chrome capture
  • Kaspr — Contact enrichment

Hunter, Apollo and Kaspr are configurable connectors using the organisation’s own account. LinkedIn profiles are captured through the LeadHunt extension.

Product services

  • Gemini — Conversational copilot · Gemini API
  • Resend — Email sending
  • Stripe — Billing connector

Service availability depends on the configured organisation and provider accounts.

Problem
Reduce fragmentation in B2B prospecting.
Role
Product and copilot design and development.
Delivery
Research, qualification, pipeline and sequences driven by conversation.
Result / status
Application online · 7 product views available here.
  • TypeScript
  • Gemini
  • REST APIs
  • Workflows
Product captures · select to enlarge1 / 7

Some sensitive information is masked in the captures.

AUTOMOTIVE / WEB & MOBILE

Cardiag

Product ownership for an accessible vehicle-inspection journey: help buyers, owners and mechanics turn observations into checks, a clear report and the next action.

Public release ·

≈ 10users
33checks · complete inspection
12points · quick mode
201makes in the catalogue
Live project
Project details

The problem

Before buying or maintaining a vehicle, a non-specialist needs to know what to inspect, how to record the facts and when to seek professional help. Scattered observations, fault codes and documents make that decision harder.

Personal engine restoration, rally safety work and simracing made one problem tangible: recognising a symptom does not tell a non-specialist what to check next. Cardiag turns that field interest into a guided, documented inspection journey.

My role

Product Owner: frame the buyer, owner and workshop journeys; define the inspection backlog, prioritise the first usable local workflow and translate the scope into user stories and observable acceptance criteria. Technical choices support continuity in the field and a readable vehicle record.

The delivery

The responsive web app is available on desktop and mobile. A shared Expo codebase targets Android and iOS; native distribution is separate from availability in a mobile browser. Local inspections, verified-account sync and PDF reports connect field observations to the vehicle record.

Result

Public release since September 2026, with approximately ten users (owner-reported). The web app offers a 12-point quick inspection, 33 full checks and a catalogue of 201 makes.

Product decisions

33 checks, with a 12-point quick path

Seven inspection areas organise documents, engine, chassis, bodywork, equipment, road test and the final summary. The full 33-check path keeps that coverage explicit; the 12-point selection lowers the effort of a first pass. A quick inspection is not presented as equivalent to a complete one.

Local first, sync second

Keep recording usable beside the vehicle when connectivity varies. Inspection data is stored on the device; verified-account sync can then share supported records between devices. Photos remain local. The Gemini assistant requires an online connection.

Vehicle context before generic advice

A catalogue of 201 makes links the selected model, generation and engine to documented recurring faults. That context helps prioritise the next checks; it does not establish that a known fault is present on the inspected vehicle.

Prioritisation · MoSCoW

  • Must: identify the vehicle, complete quick/full checks, preserve local observations and export an understandable PDF.
  • Should: enrich the record with model-specific risks, guided symptom analysis and verified-account synchronisation.
  • Outside the current integrated scope: Stripe collection, automatic purchases from parts suppliers and included third-party history reports. These remain configuration work or external services.

Acceptance criteria

  • Each observation, comment and photo stays attached to the selected vehicle and inspection check; saved local data can be resumed.
  • The selected mode exposes 12 or 33 checks. Progress represents completion, with unanswered checks remaining visible; it is not a reliability certificate.
  • The PDF identifies the vehicle and distinguishes recorded observations, photos, completed checks and points requiring attention.

One vehicle, different needs

  • Buyers: inspect a used vehicle step by step before purchase, identify points to check and keep a detailed inspection sheet.
  • Owners: bring together observations, inspections and OBD readings to track the vehicle’s condition over time.
  • Mechanics: structure diagnosis, document checks and prepare an intervention using the vehicle record and workshop workflow.

A complete, accessible inspection journey

Choose a 12-point quick inspection or 33 checks across seven areas. Plain-language steps help non-specialists know what to observe and record. Completion measures the checks entered, not vehicle reliability.

Model-specific knowledge, not a generic checklist

The extensive catalogue covers 201 makes and 2,697 model entries, with generations and engine variants. Documented recurring problems highlight symptoms to look for, affected components, usual mileage ranges and indicative costs, with guidance on the next checks for the selected vehicle.

Describe a symptom, build a diagnosis

The conversational agent, powered by the Google Gemini API, asks targeted questions and combines the vehicle context with symptoms, observations and fault codes. It helps narrow down likely root causes and prepare checks, with indicative repair costs and labour times refined through measurements and workshop inspection.

A detailed PDF, before purchase and over time

Generate a detailed vehicle inspection sheet in PDF format, bringing together vehicle identification, completed checks, recorded observations, photos and points requiring attention. Use it as a practical pre-purchase checklist or keep it with the vehicle record to preserve traceability of its condition and subsequent inspections.

A connected workshop workflow

  • Client → vehicle → repair order → quote → recorded approval → intervention → invoice → recorded payment → maintenance reminder. Stock is consumed when work is completed.
  • Web, Android and iOS share an Expo codebase. Local records work before sign-in; verified-account sync handles version conflicts. Photos remain on the originating device.
  • Quotes and invoices can be printed or exported as PDFs. Customer approvals, supplier orders and payment records are currently manual; a PDF export does not process a payment.

Vehicle history, parts & payment

  • carVertical — External history link
  • Oscaro — External parts link
  • Ovoko — External parts link
  • AUTODOC — External parts link
  • Stripe — Setup pending

History reports and parts sourcing currently use external links and manual records. Partner API access and Stripe activation remain configuration milestones.

Application foundation

  • Expo — Web & mobile
  • Firebase — Identity & sync

Conversational diagnosis · Gemini API

Problem
Help people inspect a vehicle without mechanical expertise.
Role
Product Owner: journeys, prioritisation and acceptance criteria.
Delivery
33 checks, a 12-point quick mode, 201-brand catalogue and PDF.
Result / status
Public release · September 2026 · around 10 users.
  • Gemini
  • Root-cause analysis
  • Risk analysis
  • PDF & traceability
Product captures · select to enlarge1 / 5

Some sensitive information is masked in the captures.

Cardiag — Owner workspace — vehicles and follow-up
Owner workspace — vehicles and follow-up

3D / WEB STUDIO / SDK

Simulaiz

A browser-based 3D creation studio with an embeddable React / JavaScript SDK. Import a model, build from dimensions, refine geometry and materials, then export a reusable asset.

React · TypeScript · Three.js · WebGL

Web studio online · SDK available for integration

Live projectPrivate code
Project details

The problem

Importing, editing and reusing a 3D asset often spans several tools. The product brings these steps into one workspace and exposes the same editor to host applications.

My role

Design the creation and editing journeys, develop the browser studio and extract a reusable SDK. Keep scene files, exports and host integration consistent across the standalone and embedded editor.

The delivery

A real-time Three.js workbench with scene layers, precise transforms, snapping, orthographic views, measurement, undo/redo, material editing and reference boards. Import and export GLB, OBJ and STL; original procedural samples make the editor explorable without an account.

Product decisions

Reuse the same editor in the standalone application and React / JavaScript hosts. Keep models and references in browser storage with explicit file exports. Separate the public browser tools from local experimental photo reconstruction rather than presenting templates as reconstructed models.

Result & scope

The web studio is accessible online. The SDK provides React components and JavaScript mount/unmount APIs. Local photo-to-3D experiments require a separately configured reconstruction engine; they are not represented as a hosted generation service.

Problem
Make browser-based 3D creation and editing accessible and reusable in other applications.
Role
Creation journey design, studio development and React / JavaScript SDK.
Delivery
Three.js workbench, dimension-driven construction, references and GLB / OBJ / STL import and export.
Result / status
Web studio online · embeddable SDK · separate local photo reconstruction.
  • React
  • TypeScript
  • Three.js
  • REST APIs
Product captures · select to enlarge1 / 2
Simulaiz — Creation paths in the public web studio
Creation paths in the public web studio

GEOLOCATION / OSINT / APPLIED AI

Findwhere

A photo investigation workspace connecting EXIF metadata, maps, sourced evidence and optional Gemini analysis. Turn visual clues into location hypotheses that can be checked, refined and documented.

React · Node.js / Express · Leaflet · IndexedDB

Web application · public source code

Source code
Project details

The problem

Photo clues, metadata, maps and external references are scattered. Investigators need one traceable case that preserves their evidence and distinguishes an unverified lead from a supported location.

My role

Design and implement the investigation journey, case storage, mapping and server-side analysis. Make source provenance, uncertainties and investigator corrections visible throughout the workflow.

The delivery

Local EXIF inspection, Leaflet maps, manual candidate refinement, an OSINT resource library and sourced evidence. Optional Gemini search combines visible clues and retrieved references; cases keep queries, citations, comparisons and uncertainties. JSON backups restore editable cases; Markdown exports share the report.

Product decisions

Keep manual investigation usable without AI. Store cases in browser IndexedDB and make image transfer an explicit action. Resolve named public places through OpenStreetMap references before mapping AI leads; allow an undetermined result rather than inventing a precise camera position.

Result & scope

A web application with a public repository and optional server-configured AI. AI leads remain unverified until checked by the investigator; neither EXIF nor a matching landmark proves the camera position. Captures use the attributed Lisbon demonstration, not a user photo or a live AI result.

Problem
Turn a photo into documented location leads without confusing hypotheses with evidence.
Role
Investigation journey design and development of the application and analysis services.
Delivery
EXIF metadata, Leaflet map, Gemini-assisted search, sourced evidence and JSON / Markdown exports.
Result / status
Web application · public source code · optional AI analysis and human verification.
  • React
  • Node.js
  • Leaflet
  • Gemini
Product captures · select to enlarge1 / 2
Findwhere — Investigation workspace · attributed Lisbon demonstration
Investigation workspace · attributed Lisbon demonstration · Bert K. · CC BY 2.0

MOBILE / ASSISTANCE PROTOTYPE

SecoursNow

A first-aid assistance prototype exploring triage, offline guidance, consent and a responder's route.

Expo · NestJS · PostGIS

Phase-one prototype · demonstration

Project details

Phase-one prototype with a demo mode and embedded tutorials. The product is an assistance concept, not a replacement for emergency services. Deployment and real-world validation remain separate milestones.

Consent is recorded before location use. Offline tutorials are bundled; responder navigation opens Waze, Google Maps or Apple Maps. SMS and critical notifications remain future work.

Prototype foundation

  • Expo — Mobile app
Problem
Explore understandable assistance in an emergency.
Role
Mobile assistance prototype design.
Delivery
Triage, profiles, bundled tutorials and consent.
Result / status
Phase-one prototype · field validation remains separate.
  • NestJS
  • PostGIS
  • Consent & triage
Product captures · select to enlarge1 / 6
SecoursNow — Home screen
Prototype home screen · product screenshot.

NETWORKING / PRE-LAUNCH

Rencontre

Professional profiles, a contact directory and QR-based portfolio exchange for networking.

React · TypeScript · Cloudflare D1
Private code
Project details

A professional contact product with published profiles, private notes and data export. The launch preparation covers accessibility and data rights; event features remain on the V2 roadmap.

QR and vCard sharing, consent-based public profiles, private contact notes and JSON export/deletion. The assistant extracts PDF/DOCX CV text into structured profile data. Event management is on the V2 roadmap.

Profiles, data & AI

  • Cloudflare — Workers / D1
  • Gemini — CV assistant
Problem
Make professional introductions and follow-up easier.
Role
Digital professional directory design.
Delivery
Profiles, directory, QR sharing and private notes.
Result / status
Launch preparation · events planned for V2.
  • TypeScript
  • QR / vCard
  • REST APIs
Rencontre

Profiles, contacts and private notes

  1. CV
  2. Profile
  3. QR / vCard
Workflow illustration · not an application screenshot

PRODUCTIVITY / OPEN-SOURCE ADAPTATION

Career Ops Workspace

A private career workspace combining role tracking, résumé drafts and an evidence-backed application pipeline.

  • GitHub
  • Turso
Next.js · TypeScript · Turso
Project details

Adapted from the open-source career-ops project with company career-page tracking, a résumé studio and owner-only access. The workflow prepares decisions; it does not automatically submit applications.

Original open-source project

Tracks company career pages and matches role keywords. The résumé studio keeps private drafts, previews and PDF/HTML exports. Its completeness checklist is explainable; applications and outreach stay manual.

Owner-only career workspace

  • GitHub — OAuth & scheduled checks
  • Turso — Application database
Problem
Centralise a job search and its supporting evidence.
Role
Personal adaptation of the open-source career-ops project.
Delivery
Job tracking, CV studio and private application pipeline.
Result / status
Owner-only workspace · upstream source linked.
  • Next.js
  • TypeScript
  • Project management

AI / LOCAL AUTOMATION

Remote Copilot

A personal Windows copilot connecting a private Telegram interface to local tools and configurable inference.

Python · Ollama · Telegram
Private code
Project details

Text, photos and CPU-transcribed voice can drive local tools. Named webhooks, a bounded repair loop and an audit journal support the workflow; an external model API is optional.

Private interface, local intelligence

  • Telegram — Private chat
  • Ollama — Local inference
Problem
Connect a remote interface to local Windows tools.
Role
Personal copilot design.
Delivery
Telegram interface, local actions and audit trail.
Result / status
Personal tool · configurable connectors and inference.
  • Python
  • Workflows
Remote Copilot

A private interface for local workflows

  1. Telegram
  2. Ollama
  3. Local tools
Workflow illustration · not an application screenshot

B2B / HACKATHON PROPOSAL

Ansys — AI-augmented simulation

A B2B proposal for Dassault Aviation use cases: accelerate simulation iterations while retaining certified physics solvers, expert validation and on-premise data control.

HFSS · Fluent · SimAI · GeomAI

Ansys hackathon · KEDGE Business School · 2026 · 1st place, Innovation.

Project details

Ansys hackathon at KEDGE Business School · 2026 · 1st place, Innovation category. B2B proposal for AI-assisted simulation.

AeroSignal AI: electromagnetic antenna integration. AeroShape AI: aerodynamic geometry screening. Aero Twin Ops: maintenance and reduced-order models. Sovereign Secure AI: on-premise deployment and a persona-based go-to-market strategy.

Rafale and Falcon cases frame the proposal. Uncertain predictions return to rigorous solvers and human experts; this is a hackathon commercial concept.

Problem
Accelerate simulation iterations while retaining expert validation.
Role
B2B proposal presented at the KEDGE Ansys hackathon.
Delivery
AI and simulation use cases with a go-to-market strategy.
Result / status
1st place, Innovation · KEDGE hackathon · 2026.
  • Ansys
  • HFSS · Fluent · SimAI
  • Expert validation
  • B2B strategy
Ansys — AI-augmented simulation

A commercial concept with expert validation

  1. Use case
  2. AI + simulation
  3. Expert review
Workflow illustration · not an application screenshot

MARKETPLACE / WEB & ANDROID

Debara

A web/Android marketplace for time-sensitive object collection, bundles and donations, with nearby search and real-time messaging.

Node.js · Socket.IO · Haversine
Private code
Project details

Time-limited listings, bundles and donations; proximity search and Socket.IO chat. Public locations are rounded, pickup addresses stay private and photos use signed S3-compatible uploads. Payments remain a possible V2 feature.

Collection marketplace

  • Expo — Android client
Problem
Give objects a second life, locally.
Role
Debara project design.
Delivery
Time-limited listings, bundles, donations, nearby search and messaging.
Result / status
Web / Android project · payments considered for V2.
  • Node.js
  • Socket.IO
  • Proximity search
Debara

Give objects a second life, locally

  1. Listing
  2. Nearby search
  3. Collection
Workflow illustration · not an application screenshot

INDEPENDENT COMMERCE / OPERATIONS

Entrepreneurship

DTC / ENTREPRENEURSHIP

Independent commerce

Creating e-commerce brands and running the full business: identity, storefronts, supplier negotiation, acquisition and international sales.

2019 — present

20+e-commerce stores

Shopify · WordPress / WooCommerce

Activity details

Operating case · accessories brands

Women’s jewellery and pet accessories: design the identity and packaging, build a Shopify or WooCommerce store and its social channels, negotiate stock and freight with suppliers in China and Turkey, then combine affiliate traffic and paid campaigns. Amazon/eBay and cash-on-delivery operations extend the distribution model.

Brands & storefronts

Created brands in women’s jewellery and accessories, and pet accessories. Built more than 20 e-commerce stores using Shopify and WordPress / WooCommerce, alongside Amazon and eBay sales channels.

From logo to packaging

Designed the brand identity from the logo to product packaging, then created each brand’s presence on Instagram, Facebook and TikTok.

Sourcing & negotiation

Worked with suppliers in China and Turkey. Negotiated stock purchases, shipping costs and lead times, as well as storage arrangements.

Affiliation & organic traffic

Ran affiliate campaigns with influencers and previous customers to generate organic traffic and support sales beyond the home market.

Paid acquisition

Created and managed Google Ads, Meta Ads and TikTok Ads campaigns, with responsibility for advertising budgets and margins.

Worldwide sales & cash on delivery

Sold worldwide and operated cash on delivery in African and Middle Eastern markets: customers pay when their order is delivered.

Full P&L ownership, supported by a remote team in the Philippines working through asynchronous workflows and KPI dashboards.

CROSS-BRAND CASE · SINCE 2019

From niche brands to international sales

Problem
Launch women’s and pet accessory brands and manage the complete sales chain.
Role
Brand creation, supplier negotiation in China and Turkey, acquisition and operations.
Delivery
Logo and packaging, Shopify / WooCommerce, social channels, Amazon / eBay, affiliate and paid campaigns.
Scope
Over 20 stores since 2019; international sales and cash on delivery in Africa and the Middle East.

This case summarises several brands and markets; 20+ refers to stores created, not sales volume.

  • Shopify
  • WordPress
  • WooCommerce
  • Amazon
  • eBay
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Complex negotiation
  • Sourcing & logistics
Explore my professional career

HOW I CAN CONTRIBUTE

Expertise

Product strategy

Discovery, roadmaps, prioritisation and cross-functional delivery. Turning user needs into clear specifications and measurable releases.

  • Discovery
  • RICE / MoSCoW
  • Project management

Business engineering

B2B prospecting, needs qualification, complex sales and negotiation. Building value propositions, coordinating stakeholders and developing long-term customer relationships.

  • HubSpot
  • B2B strategy
  • Complex negotiation

Commerce & B2B

Shopify Plus platforms, wholesale journeys and marketplace ecosystems. One connected experience from the catalogue to fulfilment.

  • Shopify
  • WordPress
  • Mirakl

Automation & integrations

APIs, webhooks and n8n workflows connecting ERP, CRM, logistics and invoicing. Less repetitive work, more reliable operations.

  • n8n
  • REST APIs
  • Workflows

Applied AI & tools

Prospecting assistants, customer-support knowledge bases and purpose-built web tools. Practical AI anchored in real workflows.

  • Python
  • TypeScript
  • AI workflows

Quality engineering

Risk analysis, FMEA, root-cause investigation and corrective actions. 8D, PDCA and lessons learned support continuous improvement, informed by ISO 9001 and IATF 16949 frameworks.

  • FMEA · Risk management
  • PDCA
  • Lean Six Sigma
  • ISO 9001
Explore my skills & technical stack

TOOLS / METHODS / TECHNOLOGIES

Skills & stack

Business perspective. The tools to bring it to life.

Six complementary domains, from product framing to industrial quality. These are the methods and technologies I use across my projects and career.

Product & delivery

Turn a user need into a release the team can deliver and measure.

Core capabilities

  • Discovery interviews, workflow mapping and stakeholder alignment.
  • Roadmaps, prioritised backlogs, user stories and acceptance criteria.
  • Agile rituals, functional validation, adoption and outcome KPIs.
  • Trello
  • Microsoft Office
  • Power BI
  • RICE
  • MoSCoW
  • Agile
IN PRACTICEProduct ownership at FFA

Business & acquisition

Connect customer needs, a clear value proposition and commercial execution.

Core capabilities

  • B2B prospecting, needs qualification and firmographic lead scoring.
  • Complex sales, negotiation and coordination of decision-makers.
  • CRM workflows, email campaigns, SEO and paid acquisition.
  • HubSpot
  • Brevo
  • Google Ads
  • Meta Ads
  • Semrush
  • CRM
  • B2B
  • SEO / SEA
IN PRACTICELeadHunt · prospecting copilot

Commerce & operations

Connect the storefront to the systems that keep the business running.

Core capabilities

  • Shopify / Shopify Plus, WordPress / WooCommerce, B2B journeys and custom Liquid development.
  • Marketplace catalogues and feeds; ERP stock and order synchronisation.
  • Logistics, fulfilment and invoicing integrations.
  • Shopify
  • Mirakl
  • Erplain
  • Colissimo
  • Pennylane
  • WooCommerce
  • Liquid
  • ERP
IN PRACTICEFFA · connected commerce

Development & data

Build the interface, connect the APIs and structure the data behind it.

Core capabilities

  • Web interfaces with HTML, CSS, JavaScript and TypeScript.
  • Node.js and Python for application logic, scripts and integrations.
  • Relational modelling, SQL queries and stored procedures in MySQL / PostgreSQL.
  • JavaScript
  • Python
  • MySQL
  • GitHub
  • HTML
  • CSS
  • TypeScript
  • Node.js
  • SQL
  • Git
IN PRACTICECarDiag · application & vehicle data

AI & automation

Embed conversational assistance and automation into real workflows.

Core capabilities

  • Conversational agents powered by the Gemini API: prospecting and diagnostic assistance.
  • n8n workflows, REST APIs and webhooks connecting business tools.
  • Knowledge bases, intent classification and lead enrichment.
  • Gemini API
  • n8n
  • Apify
  • REST API
  • Webhooks
  • Workflows
IN PRACTICELeadHunt · conversational control

Quality & risk

Investigate root causes and make improvement traceable, from industry to digital products.

Core capabilities

  • Risk analysis, FMEA, root-cause investigation and corrective actions.
  • 8D, PDCA, lessons learned and Lean Six Sigma (5S, DMAIC).
  • Quality-system audits, information-security gap analysis and QHSE prevention.
  • AMDEC / FMEA
  • 8D
  • PDCA
  • RETEX
  • Lean Six Sigma
  • 5S
  • DMAIC

Frameworks

  • ISO 9001
  • IATF 16949
  • ISO/IEC 27001
  • ISO 14001
  • ISO/IEC 17025
  • OHSAS 18001

OHSAS 18001: historical occupational health and safety framework. BSI ↗

IN PRACTICEExplore my industrial experience
How I bring these skills together

FROM NEED TO ADOPTION

Approach

Understand before building. Measure before concluding.

Quality engineering taught me to investigate root causes, document decisions and validate with evidence. I bring that discipline to product work.

  1. Discover

    Start with the problem.

    Interview users, map the real workflow and identify operational constraints before writing a user story.

    Interviews · Workflow mapping

    • Discovery
    • FMEA · Risk management
  2. Prioritise

    Make the trade-offs explicit.

    Use business value and user impact to choose what deserves a place in the roadmap. RICE and MoSCoW make those choices explainable.

    RICE / MoSCoW · Prioritised backlog

    • RICE / MoSCoW
    • B2B strategy
  3. Deliver

    Give the team a clear direction.

    Align stakeholders, write clear specifications and acceptance criteria, and lead the agile rituals that keep delivery moving.

    User stories · Acceptance criteria

    • Project management
    • Agile delivery
  4. Learn

    Let usage guide the next decision.

    Define success metrics during framing, follow adoption and usage, then refine the product through continuous iteration.

    Outcome KPIs · Adoption · Iteration

    • PDCA
    • KPIs & adoption
See the approach in practice

EXPERIENCE / EDUCATION / CONTINUING DEVELOPMENT

Career

Six years in quality and process management, across automotive, QHSE, software QA and quality projects. A foundation I bring to business development and product ownership.

Professional experience

PRODUCT / COMMERCE

FFA

Fédération Française de l’Apéritif

Connecting product priorities, commerce platforms and B2B operations.

2025 — 2026

B2B E-Commerce Project Lead / Product Manager · Work-study

  • Shopify
  • Mirakl
  • Erplain
  • n8n
  • Sidely CRM
  • Project management
  • PDCA
Product ownership
Connected commerce
Delivery
Role & responsibilities

Discovery and backlog ownership; cross-functional delivery of the Shopify Plus rebuild, ERP integration, marketplaces and logistics automation. Project management connects priorities, acceptance criteria and release checks; PDCA feedback loops turn operational issues into improvements.

Sidely CRM is also part of the sales toolkit used at FFA.

Explore the FFA project

QUALITY / PROCESS

SIT Group

Leading quality projects through risk management, problem solving and continuous improvement.

2023 — 2025

Quality Project Lead · Process Improvement

  • FMEA · Risk management
  • PDCA
  • Lean Six Sigma
  • ISO 9001
  • Project management
  • Root-cause analysis
  • Lessons learned
Process mapping
Root-cause analysis
Lean
Role & responsibilities

Quality-project management: frame objectives, map processes and coordinate improvement action plans. FMEA structures risk prioritisation; PDCA, root-cause analysis and Lean Six Sigma guide corrective actions, waste reduction and follow-up within an ISO 9001 quality framework.

SOFTWARE / QUALITY

Webmedia Solutions

Bridging customer support and development through software quality.

2022 — 2023

QA & Business Support

  • Functional testing
  • Root-cause analysis
  • PDCA
  • Project management
Functional tests
Bug analysis
Release verification
Role & responsibilities

Software quality assurance at the interface between support and development: technical-ticket analysis, reproducible bug diagnosis, functional test plans and release verification. Root-cause investigation and PDCA structure corrective actions, retesting and feedback into the next delivery cycle.

ENGINEERING / QHSE

MASCIR

Applying risk analysis and QHSE practices to medical-device operations.

2020 — 2022

QHSE Engineer · Medical Devices

  • FMEA · Risk management
  • PDCA
  • ISO 9001
  • ISO 14001
  • OHSAS 18001
  • Audits & action plans
Risk mapping
QHSE audits
Medical devices
Role & responsibilities

QHSE risk mapping, FMEA, contractor audits and chemical-safety oversight in medical-device operations. PDCA action plans connect findings to prevention and cross-departmental improvement, drawing on ISO 9001 quality, ISO 14001 environmental management and the historical OHSAS 18001 occupational-safety framework.

ENGINEERING / AUTOMOTIVE

Schaeffler Group

Combining production quality, preventive methods and document traceability.

2018 — 2019

Quality Engineer · Automotive

  • FMEA · Risk management
  • IATF 16949
  • ISO 9001
  • 8D
  • PDCA
  • Root-cause analysis
FMEA
Production quality
Document traceability
Role & responsibilities

Production quality in an automotive environment, drawing on IATF 16949 and ISO 9001. FMEA prioritises failure risks and preventive controls; 8D problem solving, root-cause analysis and PDCA support lasting corrective actions. A digital archive strengthens document traceability and retrieval.

EARLY EXPERIENCE / SYSTEM AUDIT

ALLIANCES

Assessing information-system security and prioritising remediation.

2015

Information-system audit

  • ISO/IEC 27001
  • Audits & action plans
  • Risk analysis
  • Project management
Security assessment
ISO 27001 gap analysis
Remediation roadmap
Role & responsibilities

Organisational and technical information-security assessment, ISO/IEC 27001 gap analysis and risk prioritisation. Findings become a progressive remediation roadmap, with documented recommendations, action ownership and project follow-up.

EARLY EXPERIENCE / WEB & QA

TGR

Developing and testing an internal portal for employee workflows.

2016

Web development & QA

  • SQL
  • Functional testing
  • Project management
Employee portal
Functional testing
SQL
Role & responsibilities

Development and QA of an internal employee portal, including SQL stored procedures. Functional test plans, validation environments and issue follow-up connect the requirements to verified backend behaviour and release acceptance.

Education & qualifications

BUSINESS / DUAL QUALIFICATION

2025 — 2026

KEDGE Business School

Double degree: MSc Business Engineer & Master Ingénieur d’Affaires

Connecting technology, client needs and business value through B2B strategy, complex solution selling and project management.

Toulon · France

  • B2B strategy
  • Complex negotiation
  • Project management
  • Business planning
B2B strategy
Complex sales
Project management
Programme & subjects

Curriculum overview

Strategy & markets
Market research, B2B marketing, business plans and responsible international development.
Negotiation & key accounts
Complex solution selling, tender responses and customer portfolio management.
Finance & contracts
Financial indicators, international contract law, purchasing strategy and supply chain.
Projects & digital business
Project tools, agile management, CRM, lead generation and data-driven commercial performance.

Programme overview covering the common curriculum; specialisation modules depend on the chosen pathway.

DIGITAL / BUSINESS & DATA ANALYST TRACK

2025 — 2026

ISEN Méditerranée

Business & Data Analyst track · KEDGE–ISEN partnership

A digital track taught by the engineering school alongside KEDGE studies, connecting business analysis, data visualisation and cloud fundamentals.

Toulon · France

  • Power BI
  • AWS Cloud
  • Business & data analysis
Business analysis
Power BI
AWS Cloud
Programme & subjects

Curriculum overview

Business & data
Digital skills for business analysis and data-informed decision-making.
Business intelligence
Power BI preparation within the track: a focus on business data and reporting.
Cloud fundamentals
AWS Cloud certification preparation included in the published track description.

The partnership describes a track leading to an ISEN certificate, distinct from the engineering degree. Certification preparation does not imply certification has been awarded.

QUALITY / MASTER’S

2016 — 2018

Université de Franche-Comté

Master’s in Quality & Performance Management

A bridge between statistical methods, quality systems and organisational performance, with a focus on continuous improvement.

Besançon · France

  • FMEA · Risk management
  • PDCA
  • Lean Six Sigma
  • ISO 9001
  • Statistical analysis
  • Project management
Quality systems
Statistics & measurement
Continuous improvement
Programme & subjects

Curriculum overview

Standards & quality systems
Standards, quality frameworks, certification processes and integrated management with risk control.
Measurement & statistics
Quality measurement, statistical modelling and statistical techniques for quality management.
Improvement & operations
Total Quality Management, quality tools and methods, production management and customer satisfaction.
Projects & people
Project management, innovation, the human and social dimensions of quality, individual project and internship.

Curriculum summarised from the historical QMP qualification framework (RNCP 17136).

COMPUTER SCIENCE / DUAL DEGREE

2012 — 2016

UIR × Université de Nantes

Bachelor’s in Computer Engineering · dual degree

Computer science foundations combining programming, information systems, databases and networks through the Université Internationale de Rabat–Université de Nantes partnership.

Rabat · Morocco / Nantes · France

  • C++
  • Java
  • HTML
  • CSS
  • SQL
  • Systems & networks
Software development
Data & information systems
Systems & networks
Programme & subjects

Curriculum overview

Algorithms & programming
Algorithms, data structures, C, object-oriented programming in C++ and Java.
Web & databases
HTML, JavaScript, style sheets, relational databases and information-system modelling.
Systems & networks
Computer architecture, operating systems, network fundamentals and TCP/IP.
Scientific & professional foundations
Analysis, linear algebra, probability, business fundamentals, languages and communication.

Overview based on the historical UIR licence catalogue; final-year electives vary between the Computer Science and MIAGE pathways.

Certifications & continuing education

CONTINUING EDUCATION / CROSS-DISCIPLINARY

Certifications & continuing education

Continuing education spanning commerce, cybersecurity, sales, process improvement and AI workflows.

View my CV
  • Academic moduleISO/IEC 27001 · academic module

    ISEN · Business & Data Analyst track · 2025–2026. Part of the academic programme; not a standalone Lead Implementer or Lead Auditor certification.

    Programme source
  • In progress · 2026SAP S/4HANA Cloud Public Edition

    SAP Learning · in progress in 2026. No awarded certification claimed.

    SAP Learning ↗
  • Academic moduleAWS

    ISEN · Business & Data Analyst track · 2025–2026. Academic training.

    Programme source
  • Academic modulePower BI

    ISEN · Business & Data Analyst track · 2025–2026. Academic training.

    Programme source
  • Continuing educationShopify Partner & Product Certification

    Shopify

  • Continuing educationCisco Networking Academy — Introduction to Cybersecurity

    Cisco Networking Academy

  • Continuing educationHubSpot Academy — Sales Hub, Inbound Sales & Frictionless Sales

    HubSpot Academy

  • Continuing educationLean Six Sigma Green Belt — 5S & DMAIC
  • Continuing educationAnthropic AI Foundations — Claude Code Workflows

    Anthropic

LANGUAGES / COLLABORATION / MOBILITY

International

Connecting teams across borders.

Based in Paris. Open to hybrid work, remote collaboration and international mobility.

Category B licence · Personal vehicle

French

Native / bilingual

English

Professional · C1 / C2

Arabic

Native / bilingual

Spanish

Elementary · A2

Explore my other interests

CURIOSITY / PRECISION / FIELD EXPERIENCE

Beyond work

Different environments. The same curiosity.

INDEPENDENT EXPLORATION

36countries explored

Planning routes, managing logistics and adapting to the unexpected. Across Europe, North Africa, the Caucasus and Southeast Asia.

Map highlighting the 36 visited countries in muted copper. Full list below.
Visited destinations · from my travels
Explore the 36 destinations

Europe

Spain · Portugal · France · Germany · Netherlands · Belgium · Switzerland · Italy · Austria · Czech Republic · Poland · Slovakia · Hungary · Slovenia · Croatia · Bosnia & Herz. · Montenegro · Serbia · North Macedonia · Albania · Greece · Turkey · Bulgaria · Romania · Moldova · Estonia · Latvia · Lithuania

North Africa

Morocco · Algeria · Tunisia

Caucasus

Azerbaijan · Georgia

Southeast Asia

Malaysia · Indonesia · Philippines

Private pilot (PPL): training in progress.

Other interests

AVIATION

Learning to fly.

Private-pilot (PPL) training in progress: navigation, weather, checklists and decisions under time constraints.

MOTORSPORT

Safety comes first.

Rally safety marshal: securing events, radio communication and handling incidents within strict protocols.

HANDS-ON ENGINEERING

Understand. Take apart. Rebuild.

Personal vehicle restoration and preparation: VAG TFSI/TDI engines, a Mercedes CL600 V12, a BMW 335d and a Lexus IS200 / 1JZ-GTE drift project.

SIMULATION

Feel it. Measure it.

Simracing, telemetry and vehicle dynamics: exploring weight transfer and trajectory control through simulation.

Let’s talk about your next project

LET’S CONNECT

PARIS / FRANCE & REMOTE

Contact

Good products start with a conversation.

Available immediately for a permanent product role · Paris, hybrid, remote or relocation.

All fields are required. Your email is only used to reply.

Your name, email and message are sent through Formspree solely to reply. Retention policy: up to six months after the last exchange. See privacy information below.

Privacy information