SHOPIFY PLUS / B2B / AUTOMATION
FFA
Fédération Française de l’Apéritif
B2B e-commerce Project Lead / Product Manager at FFA, during a KEDGE work-study placement (2025–2026). Rebuild the storefront and connect orders, stock, shipping and invoicing.
FFA sells French apéritif products and gift boxes to consumers and businesses. Work-study placement alongside KEDGE, 2025–2026.
Project details+
The problem
An ageing WordPress storefront and fragmented operations: orders copied between systems, shipping labels created manually and invoices entered one by one.
My role
Product discovery, roadmap ownership and prioritisation; aligning engineering, operations and marketplace stakeholders from specification to release.
The delivery
A Shopify Plus B2B/B2C rebuild with Erplain inventory sync, Mirakl integrations and an n8n workflow connecting orders, shipping and invoicing. URL redirects and canonical mappings were preserved through the migration.
Sidely CRM is also part of the sales toolkit used at FFA.
Result
Delivery scope, 2025–2026: WordPress replaced by Shopify Plus; 367 SKUs, five marketplace channels and one connected order/shipping/invoice workflow.
Reported results: −40% administrative workload and zero manual entries in the core workflow. Reference period, baseline and measurement method remain to be documented.
to operations.
Platform capabilities
Wholesale & subscriptions
Company accounts, customer-specific prices, draft orders and deferred payment terms. Real-time stock mapping across 367 SKUs, with recurring orders and seasonal bundles.
Five connected marketplaces
AstoreShop (Accor), Nature & Découvertes, Veepee, Ankorstore and Kviste: catalogue onboarding, product taxonomy, variant mapping, pricing rules and channel-specific quality checks.
Customer support & acquisition
An adapted open-source AI chatbot uses a knowledge base built from customer questions and routes conversations by intent and urgency. Kwanko adds affiliate tracking, commission structures and publisher activation.
Delivery, measurement & security
A Google Maps / Places relay-point selector connects checkout choices to Colissimo labels. Server-side analytics tagging, field-level API mapping and payload validation support reliable downstream workflows.
- Problem
- Connect the storefront, orders and B2B operations.
- Role
- B2B e-commerce Project Lead / Product Manager, work-study.
- Delivery
- Shopify Plus, ERP and order-flow automation.
- Result / status
- 5 marketplaces · 367 synchronised SKUs · 2025–2026.
n8n
HubSpot
- Project management
- Workflows
- PDCA
Some sensitive information is masked in the captures.
























Cardiag



















